TrialGrave

TrialGrave targets a real, well-documented consumer pain — the ~50% of users who forget to cancel free trials and get charged, collectively spending ~$91/month on subscriptions. The incumbent landscape (Rocket Money, Monarch Money, SubTracky, Trackery, SubTracker, Bobby, Simplifi) is crowded at the date-reminder layer but leaves the qualitative, psychological layer completely unaddressed: no tool captures intent at signup, no tool sends graded mid-trial check-ins, and no tool stores a cancellation verdict for use against re-engagement upsells. App Store reviews of SubTracky explicitly request multiple reminders — user demand for a richer experience is already surfacing in competitor reviews. Spend is proven across the $2.99–$14.99/mo range with multi-hundred-thousand App Store review counts confirming mass willingness to pay. Build complexity is minimal: auth + trial entry form + scheduled email/push engine + verdict log, shippable in 2–4 days. Rescore lands at 20/25 vs. the prior 19/25, driven by a pain score upgrade to 4 given the quantified financial loss (50% forgotten-trial rate, $91/mo average spend, 23% premium for busy professionals) and direct App Store user voice — not just vendor framing.