StackMap

StackMap targets a well-documented, growing pain: SaaS subscription sprawl at 5–50 person SMBs. Research confirms 20–30% of SaaS spend is wasted, 50% of licenses go unused ($45M/month globally), and one documented SMB case found $32,736 in unused tools in a single year. The competitor landscape (Cledara, Cleanshelf, Zylo, Torii, BetterCloud) is active and VC-validated but uniformly skewed toward mid-market/enterprise via SSO/IdP, virtual card issuance, or IT console integrations — all high-friction for an SMB ops owner. The specific output layer StackMap proposes (bank/card transaction scan → overlap map → one-page cancellation brief) is absent from every incumbent. Cledara's own G2/SoftwareAdvice reviews confirm the advisory/prescription gap. WTP is proven at $75–$500/mo (Cledara pricing). The prior score of 20/25 is reassessed at 19/25 after conservative re-evaluation: reach channels exist but the ICP (ops owner at a small company) is diffuse and lacks a single compounding watering hole, warranting a slight downward adjustment from 4 to 3 on reach. All other dimensions hold with evidence-backed justification.